Helping ABC Taxis market their driver recruitment initiative through print and video.

ABC Taxis is one of Norfolks largest taxi firms providing first class customer service and an outstanding safety record. In order to maintain their high standards, they need to ensure that all of their drivers are correctly licensed and qualified to operate. ABC Taxis originally employed Mesmerise Media to build their robust website that integrates with their booking platform and provides a variety of advanced features, such as an FAQ section and various customised contact forms.

Print campaign.

Clear & consistent messaging.

Over the years we have helped ABC Taxis market a number of promotions and initiatives including eco-awareness and driver recruitment. Most recently Mesmerise Media were commissioned by ABC to design and deliver a full-size billboard promotion that invited new drivers to join the business. Throughout the design process, ABC was given the opportunity to give feedback and sign off designs prior to them going to print.

Digital campaign.

Aligning digital and print.

We created consistent assets across multiple digital platforms ensuring the users view the same message at any other the touch points.

As one of the areas largest taxi companies, ABC Taxis is responsible for a large fleet of vehicles. Contributing to a cleaner, greener environment for the benefit of our future generations is a keen focus for the company and something that they often promote on social media, dedicated web pages and blogs. Mesmerise Media have been responsible for a number of professional marketing assets and videos that have been used to promote their driver recruitment program as well as an explainer video for their mobile booking app.

Conclusion.

The website created by Mesmerise Media for ABC Taxis is a robust bespoke theme built upon the WordPress CMS. The design is a sleek modern aesthetic featuring a comprehensive menu of pages that fulfil the requirements of the business operations. The website integrates with ABC’s third-party booking platform and driver portal and provides a help section and contact forms for new drivers and lost property.

Let the numbers speak for themselves

” At ABC Taxis Norwich we would happily recommend Mesmerise Media to anyone looking for a professional & local service. Over the past few years, we have found them instrumental in helping us provide our customer base with new & improved services. Whether it’s SEO management, Social Media services, or a complete website re-build, their friendly staff are always on hand and happy to help. Highly recommended.“

Simon Callender

Director

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